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(Frequently Asked Questions)


Ingredients and Sustainability Questions and Answers

Skin Care –Series and Use

General Brand Questions and Answers

Pernilla Questions and Answers

General Weborder Questions and Answers



Ingredients and Sustainability Questions and Answers

Q: What scent do you use in your products?

A: All scents are extracted from natural components and are certified by Ecocert. Our bespoke scents are carefully refined and developed after months of research.


Q: Which series can I use if I want a perfume-free alternative?

A: Our BioCalm series is 100% fragrance free and allergy tested. It was created specifically for sensitive skin and customers with fragrance sensitivities. This calm and caring line is one of our best sellers. Our BioCare Baby range is also fragrance free.


Q: What is the shelf life of your products?

A: Our products have a shelf life of 3 years if they are unopened, and stored at room temperature. As our ingredients are natural, they should not be exposed to extreme temperatures, sunlight or bright light.

An opened product has a shelf life of 9-12 months. You can find further information on packaging.


Q: Are your products tested on animals?

A: Our products are not tested on animals nor do we use suppliers who test ingredients on animals.


Q: Are all the ingredients vegan except for animal friendly beeswax?

A: Ecocert criteria does not allow the use of ingredients where animals are harmed. We only use beeswax from organic farms. The following products contain beeswax (Cera Alba):


Micro Scrub

Super BioActive eye, day and night

BioCalm Night

BioHydrate Night


BioCare S.O.S Diaper cream

BioCare All weather cream

BioCare Baby Body Lotion

The above products aside, our products range is vegan.


Q: Pregnant women are often advised not to use essential oils, what series other than BioCalm would you recommend?

A: All of our products are safe for pregnant women to use because we do not use pure essential oils. Pregnant women tend to be sensitive to strong smells so may prefer a fragrance free alternative like BioCalm or BioCare Baby.


Q: Do your products contain glycerine?

A: Yes, most of today’s skincare products contain glycerin as glycerin provides moisture. The glycerin used in our products is always natural and vegetable based.


Q: Do your products contain gluten?

A: All of the products in our current assortment are gluten free.


Q: Which countries do you source ingredients from?

A: We source our ingredients from Ecocert certified farms. We try to use as many Scandinavian ingredients as possible however, we strive to support the best organic farms around the globe.


Q: Do you use SPF in any of the products?

A: None of our products contain SPF.


Skin Care –Series and Use

Q: How do I use the serum and oil most effectively?

A: The two products can be used together for maximum results. Serum delivers moisture to the hydrophilic regions of the skin while the oil nourishes and protects the hydrophilic regions. By mixing the two you can customize your skincare routine depending on your skin type, the season and your personal needs. When combining the oil and serum we advise blending in the palm of your hand and applying to your face as one product, carefully avoiding the sensitive eye area. During cold winter months you may wish to add a few drops of oil to nourish your skin. Whereas on a flight, serum is best to boost skin hydration. Mix and match to find your perfect combination.


Q: What is the difference between BioDefense and Super BioActive?

A: BioDefense is an age-prevention series designed to delay the first signs of ageing.

Super BioActive is an advanced anti-age line for customers with mature skin. Super BioActive corrects while BioDefense is preventative.


Q: What is the difference between the Cleansing Gel and Milk?

A: Gel and milk are similar products to be used as part of your daily routine.

However, there are some slight differences. Gel form a lather, washing away makeup and impurities. Cleansing milk is slightly richer and also moisturises skin. This product can be used daily in dry winter months or all year round for skin in need of hydration. Both products are gentle enough to be used around the sensitive eye area.


General Brand Questions and Answers

Q: Is your packaging environment friendly?

A: Yes, it’s recyclable and approved by Ecocert


Q: What does the label that says “EcoCert” mean??

A: At least 95% of total contents must be of natural origin.

– This means that at least 95% of the total content needs to be natural including minerals, plants, water etc.

At least 95% of the plant extracts must come from an organic farm.

– Of the plant extracts used in the product 95% must be sourced from organic farming.

At least 10% of the total product must come from an organic farm

– There must be at least 10% plant extracts from organic farming used. This does not mean other ingredients are synthetic. Most of the remaining 90% will be water and other natural ingredients, it’s still totally pure and sustainable.

Pernilla Questions and Answers


Q: What inspired you to found Estelle & Thild? And who is the product for?

A: The idea to found the brand came to me when I had my children Estelle and Mathilde and I wanted to do something meaningful. I saw the amount of chemicals used to produce conventional beauty products, and grew painfully aware of the effect these have on our bodies and the environment. I wanted to make a difference, to do my bit to help the world become a better place. So I set about developing a sustainable business to produce organic innovative skincare without compromising on luxury or results.


Q: What is your background prior to launching Estelle & Thild?

A: My previous roles gave me the knowledge I needed to start my own company. Early in my career I worked as a brand consultant advising well-known brands how to grow their business. A few years later I received an offer to become the CEO of a new skincare brand, which provided experience in production and distribution. The company was merged with another and I was at a stage in life where I had time to stop and think about what I wanted to do next. My two children inspired me to create a sustainable business and during my MBA studies I started to work on my business idea.


Q: What makes your brand different to other natural brands on the market?

A: We are a brand with Swedish roots and therefore progressive values based on equality and well being for all. Our heritage is present in everything we do, along with our drive to make a difference to customers and the environment. We are the new generation of high performance organic skincare.


Q: Why have you chosen to certify your products with Ecocert?

A: We choose to certify all of our products as organic by Ecocert to make it clear to the consumer that we are the real deal. The industry can be vague and confusing boasting natural “formulas” or organic “ingredients” but if an entire product is not certified it can be unclear what you are paying for. With our Ecocert certification everything from our factory and formula to packaging and marketing material must pass inspection.


Q: Nature is known as the highest source of allergens, so what makes organic skincare better for people with sensitive skin?

A: It all comes down to choosing the right ingredients for each range. In our BioCalm series we combine a trio of soothing compounds renowned for their ability to tame even the most irritated complexions. However, you should always be knowledgeable about what you use on your skin, so we created a ‘skin care by concern’ concept. We devised four ranges to target unique skin concerns, each containing organic key ingredients that tackle these conditions head on. Our aim is to make finding what you need simple. The BioCalm range is for sensitive skin, while BioHydrate targets hydration, BioDefense addresses age prevention and Super BioActive is designed to help repair the visible signs of ageing. Each formula has a specific goal and a carefully selected blend of active ingredients.


General Weborder Questions and Answers

Q: How do I place an order on your website?

A: You can browse by Skin Care, Body Care, Baby Care and Gifts. When you find the product you are looking for, simply click ‘Add to Bag’. The item will appear in your shopping bag at the top right of the screen. When you’ve finished browsing and are ready to place your order, click on your shopping bag and then ‘Proceed to Checkout’.

You can check out as a Guest or through logging in at ‘My account’.


Q: What payment methods do you accept?

A: We accept VISA and MASTERCARD.


Q: Do you offer free shipping?

A: There is free shipping within Sweden on all orders and free shipping to Denmark, Finland and Norway on orders over 600sek.


Q: What does shipping cost inside Sweden?

A: Shipping is free on all orders within Sweden.


Q: How much is shipping to Denmark, Finland and Norway?

A: Shipping for orders under 600sek to Denmark, Finland and Norway is 69sek.


Q: How much is shipping on international orders?

A: To the rest of Europe shipping costs 69sek and 89sek for the rest of the world.


Q: Do I pay Swedish VAT on my order (25%)?

A: All orders shipped to EU countries are inclusive of the 25% moms (VAT). All other orders are shipped DDU, exclusive of 25% moms (VAT) meaning the customer is responsible for paying any local duties and taxes incurred upon receipt.


Q: When will I receive my order?

A: Within Sweden delivery is 1-3 days after dispatch; Europe: 2-5 days; Rest of the World: 7-14 days.


Q: Why have I not received my order yet?

A: If your order hasn’t arrived within the above time frame, you are welcome to contact our customer service team on stating your order number.



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